Market Scheme » SEO Management http://www.marketscheme.com Wed, 08 Sep 2010 20:58:19 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The Difference between the Art and Science of SEO http://www.marketscheme.com/the-difference-between-the-art-and-science-of-seo/ http://www.marketscheme.com/the-difference-between-the-art-and-science-of-seo/#comments Tue, 10 Nov 2009 09:20:19 +0000 admin http://www.marketscheme.com/the-difference-between-the-art-and-science-of-seo/ The way to build more traffic to your Website is to improve your search engine optimization. Search engine optimization can be practiced as an art or as a science. It’s better to practice search engine optimization science than search engine optimization art. When you use SEO as an art you fall into the trap of playing paint-by-numbers SEO games. People who use SEO art tricks risk getting their Websites penalized. SEO should be applied in a very scientific way.

There is a lot of theory behind SEO. The theory of SEO says that anyone can optimize their search experience. Even searchers can optimize or improve the way they search. This is a very important point to know because in SEO theory here are four reasons why your search traffic changes: You change your Website, or someone else changes their Website, or the search engine changes their data and algorithm, or people change the way they search.

If you’re trying to learn the art of SEO you need to really stop and learn the science of SEO. Search engine optimization science takes the form of SEO theory where you investigate the causes behind things that happen in Web search. Here is an example. A few years ago Google asked people to use “rel=’nofollow’” on links in their blog comments. After a while some people said that you could control which pages receive PageRank on your site if you use “nofollow” on some of your navigational links.

In SEO theory this is a really bad idea because there is no way to test your PageRank. You cannot see where the PageRank flows. For about two years there was a big debate about using “nofollow” to sculpt PageRank. The people who said this was a bad idea practiced SEO theory or scientific SEO. The people who liked sculpting PageRank were painting by numbers in the art of SEO. In the summer of 2009 Google said that so many Websites were hurt by PageRank sculpting that they had to change the way they treat “nofollow” in early 2008. None of the PageRank sculptors noticed the change even though they said they were testing for changes.

There is always something new to learn in SEO theory. It’s not a quick simple set of guidelines. Some people are pretending to know SEO theory but they don’t really write about the theoretical side of SEO. If you want to learn more about search engine optimization you should study SEO theory. You won’t be sorry.

]]> http://www.marketscheme.com/the-difference-between-the-art-and-science-of-seo/feed/ 0 To Become a Financial Planner You Need the Diploma of Financial Services http://www.marketscheme.com/to-become-a-financial-planner-you-need-the-diploma-of-financial-services/ http://www.marketscheme.com/to-become-a-financial-planner-you-need-the-diploma-of-financial-services/#comments Tue, 10 Feb 2009 21:31:04 +0000 admin http://www.marketscheme.com/to-become-a-financial-planner-you-need-the-diploma-of-financial-services/ If you are person who wants to give out retail financial product recommendations, you need to comply with the RG146 (Policy Statement 146) and effectively complete the proper RG146 training courses. To become a financial planner you need to obtain the diploma of financial services first.

These kinds of courses are offered by several registered educational institutions. The course usually lasts for approximately 8 days in total. Successful achievement and completion of the training courses on financial services and RG146 accreditation presents you the chance to obtain fresh sources of income and improved levels of earnings. Once you have become a financial planner, it doesn’t matter if you have previously been and adviser or just new to the finance industry because the opportunity to earn profits is beyond your customary doings.

You might have only been implicated in writing mortgages or advertising superannuation. But once you have your RG146 accreditation in the form of the diploma of financial services, you are eligible to apply and become an Authorized Representative of the Australian Financial Services License holder (licensee). For your present client base, a broader range of financial service products can be delivered so you can earn more benefits which may come in the form off upfront payments and continuing trailing payments.

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