Every successful business has understood and mastered one basic principle. That principle can be summed up in two words: Repeat Business.
Pick any major business name: Microsoft, Walmart, McDonald’s…
The reason behind their success is repeat business - the simple fact that most of their customers are repeat buyers. Sure, they get new customers as [...]
According to their annual report available on their website, in the last fiscal year-ending, SBC spent over two-and-a-half billion dollars on advertising. Verizon’s annual report shows just over two billion. Sprint, nearly a billion. AT&T (who had stripped back their advertising budget) just under half a billion. Many corporations will never see such income amounts [...]
If you are a business owner, you probably follow certain standards within your business. I’m talking about those “rules” you set up and follow - your business etiquette.
For example, my standards include:
* not working on Fridays, evenings or weekends
* not answering my business phone after hours
* working only with clients I’m compatible with
For [...]
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